Case Study: Megatoys Woos Wal-Mart
Company Design and Management, Prof. Steve McGuire
May 16, 2014
In 1989 in California the Woo siblings established the Megatoys Incorporation. Company a great importer and wholesaler of children's gadgets. Today the business has two business designs: design and subcontract to China the manufacturing of traditional gadgets that are offered the whole 12 months and a second model-manufacturing in ALL OF US seasonal products like Valentines day gifts and Easter Baskets. The later became the biggest supply of profit to get the company, allocated in large retail stores just like Wal-Mart and Kmarts. Through the years thanks to its capability, system and on period delivery of orders Megatoys became the preferred supplier pertaining to Easter Containers by Wal-Mart. In the year 2007 the CEO of Megatoys arranged a gathering with the decision makers in Wal-Mart looking to get it is biggest purchase for Easter Baskets the past years. Since every organization Megatoys had an ambition to grow every year and they understood that this could be easily obtained if they were able to fulfill Wal-Mart's want. But are these claims the best way to expand? Are there any other choices for environmentally friendly growth? Conscious of the cost awareness of Wal-Mart what will happen in the event that someone with better prices comes to the industry? Isn't Megatoys too determined by Wal-Mart? There could be many options to get the Woo's brothers firm to develop besides providing only Wal-Mart. First, the business can make an effort to expand it is operations to other Christian regions wherever Easter is celebrated just like Europe, Latin America or Asia which has a 4. 8 billion dollar market prospect of buying Easter chocolate when compared to 3. a few billion bucks in ALL OF US (exhibit 9). Moreover, there is always a small time difference between Orthodox and Catholic Easter and aware of the seasonality of the Easter Baskets the organization can take advantage by turning the products from one market for the other. Another option for Megatoys to gain benefit over its...