Market Segment Essay

MARKETPLACE SEGMENTATION BACKGROUND CUSTOMER EXISTING CUSTOMER IN EXISTING RETAIL OUTLET PRODUCTS PETROL STATION PRIVATE LABEL Ain` Shamimi bt Arifin 2012615126 JACK COHEN Founded in 1919 in U. E as a group of market joints Why Sainsbury is Petrol station? In the year of 1924, Cohen bought a shipment of tea from T. E. Stockwell and combined those inventeur with the initially two words of his surname (COHEN) In 1929, first Tesco opened in Burnt Maple, Middlesex and it increases worldwide. PETROL STATION IN MALAYSIA Tesco Retailers (Malaysia) Sdn. Bhd. began on up to 29 November 2001 as a result of an organized alliance among Tesco Plc UK and native conglomerate, Sime Darby Berhad. In March 2002, Tesco Malaysia officially commenced functions with the opening of its maiden hypermarket in Puchong, Selangor. 46 outlets: -- Tesco Hypermarket and Petrol station Extra In 2006, Tesco obtained Makro Cash and Take NEW BUYER AND NEW GEOGRAPHY -Super-premium product and price –Limited to high-value added items - Most products below Tesco Light Choices are created to contain reduced levels of sweets, saturates, sodium, calories and fat in comparison with similar goods. -Specially generated for consumers who have are starting diet plans, health-conscious or careful about their diet intake as a result of medical causes. -The most affordable on display. -- Cost-effective presentation ensures more savings - To meet consumers essential needs because it help customer to pay less. -- Made to meet market-leading brands in top quality, taste and performance. - Items are always viewed next to leading brands - Can help customer preserve more without compromising about quality. Food Non-foods Entertainment Health and Natural beauty Household Apparel Electronic



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